Thailand’s new car sales reached 49,102 units in July. This figure is expected to improve further, boosted by rising electric vehicle (EV) sales.
SALES AND PRODUCTION
Data from the Federation of Thai Industries (FTI) Auto Club revealed car sales for the month of July reached 49,102 units and 531,796 units from January to July. Monthly sales have increased by 5.8 per cent year-on-year (YoY), but cumulative sales have declined by 0.7 per cent compared to the same period last year. Fortunately for Thailand’s auto market, this is the 4th consecutive month of increased sales.
Cumulative sales of EVs reached around 66,000 units for the period of January to July, an 11.4 per cent jump from last year. As of July 2025, EV sales comprise 17.7 per cent of the Thai auto market share. According to The Nation, industry experts expect sales to improve moving forward with EVs potentially reaching 20 per cent market share within the year. FTI Auto Club spokesperson Surapong Paisitpattanapong expects car sales to reach 600,000 units by the end of the year.
Rising EV sales are largely helped by government support and consumer confidence. As more options for EVs appear in the market, consumers become encouraged to purchase them, especially in the wake of surging fuel prices.
While domestic sales improve, the kingdom’s auto production decreased. Thailand produced a total of 124,829 vehicles last month, an 11.4 per cent decline from July last year. Auto exports have also declined, from 83,527 units exported last year to just 72,439 this year. This difference marked an 11.7 per cent decline for completely built-up (CBU) vehicles.
BEST-SELLING MODELS
The list of top 10 best-selling models of the month is dominated by Toyota, taking up 4 spots. The Hilux model came out on top with 5,280 units sold but sharply decreasing 15.8 per cent YoY. Cumulatively, a total of 38,733 Hilux units were sold in Thailand so far – 23.9 per cent less compared to the same period last year.
The Yaris ATIV followed at second place, selling 4,748 units in July. Compared to the Hilux, the Yaris ATIV improved by 19.7 per cent YoY. 32,175 units of the Yaris ATIV were sold since January, a 5.1 per cent increase from last year.
At third place is the Isuzu D-Max which sold 3,716 units last month. D-Max sales decreased sharply by 25.5 per cent YoY and 27.3 per cent less in cumulative sales for the year. This is Isuzu’s only entry into the top 10.
The Toyota Yaris Cross sold 2,960 units in July, dropping 11.1 per cent YoY. Its cumulative sales declined only by a slight 2.2 per cent, totalling 22,189 units sold so far this year.
Breaching the top 5 is the Honda City which sold 2,203 units last month. Sales of the City fell by 20.1 per cent YoY. From 22,143 units sold in the period of January to July last year, to only 19,315 units sold in the same period this year, marking a 13.8 per cent drop.
On the other hand, Honda’s HR-V sold 1,764 units in July. Marked by another decline of 22.1 per cent, the HR-V sold 14,019 units so far this year, falling 13.2 per cent compared to the same period in 2024.
The Toyota Fortuner sold 1,452 units, increasing by 12.9 per cent compared to July last year. Cumulative sales from January until July showed a figure of 9,417 units sold, declining by 8 per cent YoY.
MG is one of two non-Japanese entries in the top 10 with the MG4. This model sold 1,337 units last month, increasing by a whopping 121.4 per cent compared to last year. Its cumulative sales from January to July also rose notably, by 60.8 per cent YoY.
The Corolla Cross is Toyota’s last and fourth entry in the ranking, selling 1,261 units. Both monthly and year-to-date sales fell by 21.7 per cent and 14.8 per cent respectively.
At the 10th spot is the Ford Ranger, another non-Japanese entry. The Ranger sold 1,158 units last month, dropping from 1,414 units last year by 18.1 per cent. Its year-to-date sales fell even further by 33.2 per cent, from 12,042 last year to 8,048 this year.
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