VISION
To Attract, Elevate and Empower Women in the Fleet And Automotive Professions
MISSION
To develop and implement strategies that stimulate, sustain and nurture gender diversity, equity, and inclusion outcomes within the Fleet Management ecosystem by linking Women and Knowledge.
Read about Women in Fleet Management
Kendall Tait: Leading from Regional Australia and Elevating Women in Dealerships
Emily Pang and the Power of Mentorship
Zoe Murray on Breaking Barriers and Embracing Opportunities
Isabella Gross on Women in Dealerships
Drew Schnehage: Leading with Resilience and Lifting Women in Fleet
AfMA 2025: Attracting , elevating and empowering women in the Fleet Management Industry
Women in Fleet Management Webinar: Thrive Through Discomfort: How to Channel Your Inner Imposter for Greatness!
Imposter syndrome affects high performers across every industry including fleet management. It’s the inner voice that questions your inadequacies, dismisses your achievements, and undermines your confidence. This session will explore the hidden costs of self-doubt and offer practical tools to build confidence from the inside out.
WIFM Committee Members
Our dedicated committee members are the driving force behind WIFM, working to create opportunities, foster connections, and support our community. Get to know the passionate leaders shaping our vision and initiatives.

Aleta Gunn

Drew Schnehage is Co-Founder and CEO of Clarion Claims, Australia’s independent specialist claims partner, combining experienced claims professionals with automation and AI to deliver better outcomes for insurers, brokers, MGAs and fleet operators.
Based in Brisbane, Drew brings ~36 years’ experience across insurance, claims and service operations in South Africa and Australia. She founded and led a high-net-worth underwriting agency recognised as Underwriting Agency of the Year, held senior roles with Innovation Group, and relocated to Australia in 2019 to lead operations through major transformation. As CEO of Solvd Group Australia for over six years, she ran large-scale motor claims operations and strategic partnerships across insurance and fleet, and most recently led global business development at Insure Connect Services.
Drew is known for practical, people-first leadership built on transparency, high-performing teams and honest communication.
Drew Schnehage

Debbie Rumble has over 18 years of experience in fleet across a range of different NSW government departments.
In 2023, Deb was appointed to the role of Senior Manager, Fleet Operations for Department of Planning, Housing and Infrastructure (DPHI). In this role she is responsible for a diverse fleet of over 3,000 passenger, light commercial, heavy commercial and plant assets that are located across New South Wales.
Deb has been involved in many successful fleet projects across the DPHI fleet including the roll out of vehicle telematics and the introduction of a QR code prestart check for vehicles. She is currently leading the project to increase the number of EV’s in the DPHI fleet to meet whole of government targets.
In 2023 she successfully completed the Diploma of Leadership and Management offered through Swinburne University and AfMA.
Debbie Rumble

Sonja started her career and passion for the Automotive Industry in 2012 and has spent the last 6 years as General Manager for Adelaide based FMO Thyme Fleet. Sonja prides herself on her accessible, personalised and customer-centric approach to fleet management. She has a strong focus on building relationships and customising the service provided to each client around their individual needs to improve their day to day fleet operations within their business.
Sonja Fahey

Shanna Cova began her journey in Psychology and has built a career spanning over 10 years in partnership development and strategic planning. She holds dual master’s degrees: one in Data Management and Technology Innovation and another in International Business Management.
Since joining Geotab in 2018, Shanna has played a pivotal role in managing strategic accounts. Currently she is a Global Business Development Manager, leveraging her expertise in SaaS solutions and her exceptional interpersonal skills to drive the growth of multi-national channel partners in emerging markets.
Passionate about empowering women in the fleet industry, Shanna has been an active member of AFLA’s Women in Fleet Management (WIFM) task force in North America for the past three years. In this role, she has served as a resource and mentor, inspiring others to achieve personal and professional success in fleet management.
Originally from Venezuela, Shanna has also lived in Peru and now resides in the United States, bringing a rich cultural perspective to her work and leadership.
Shanna Cova

Soreya has over 20 years in the motor industry, her career started as a sales person selling Peugeots , then moved on to fleet for Holden dealerships , ending her dealership experience at Audi Centre Melbourne as their corporate manager. Soreya then decided to move to the FMO sector as a Regional Manager, working at various companies such as Summit Fleet Leasing, LeasePlan and Custom Fleet. Today she manages GML Fleet Management and heads up the Fleet Department at the Mantello Motor Group.








