Chapter Committees

With 40+ years in the automotive industry, Sharon has almost done it all (spray painting, parts interpretation, service reception, warranty claims management, finance, stock control, FMO, remarketing, procurement) and was the National Fleet Manager for Transfield, the University of Sydney, Insurance Australia Group (IAG) and now Category Manager at Ventia.

Sharon is passionate about fleet, the impact it has on the environment, and strives to stay ahead of the continuous changing landscape. Sharon has been a member of AfMA since its inception and currently chairs AfMA NSW Chapter Committee.

Trevor’s career in Fleet started when he was 26 years of age in 1986 and has worked in all facets of Fleet Sales having worked at three major Ford Dealerships – City Ford, Thomson Ford and Suttons Group Fleet. Trevor has also had 4 years on the other side working with Fleet Management Organisations Toyota Fleet Management and Interleasing.

Trevor currently works as the Ford fleet specialist for the Suttons Motor Group.

Mark has worked within the Financial Services sector for almost 15 years, mainly in senior or management roles within Collections & Customer Service then moving into the Fleet space over for the past 7 years.

His current role is Fleet Manager at Life Without Barriers, a not-for-profit organisation with a fleet of in excess of 1,100 vehicles across the country.

Breehan Allen is a Corporate Business Development Manager with almost 15 years of experience in fleet, finance, and relationship management. After starting her career as a finance broker, she moved to Sydney and stepped into the fleet industry with roles at Toyota Fleet Management and Summit Fleet. Known for her people-first approach and love of data, Breehan has supported a wide range of organisations across corporate, construction, and not-for-profit sectors. She developed tailored, sustainable fleet solutions that focus on safety, efficiency, and long-term value.

A proud graduate of AfMA’s Swinburne Diploma in Leadership & Management, Bree joined the NSW Chapter Committee to give back to the industry that helped shape her career. She is especially passionate about driver safety and supporting others through professional development. Whether she’s leading national sustainability initiatives or helping customers reduce costs through data insights, Breehan brings a strong sense of purpose to everything she does. Outside of work, you’ll likely find her hiking, kayaking, or dreaming of her future farm filled with animals and homegrown produce.

David is currently CEO of Liberty Signs, Australia’s leaders in fleet branding and long term AfMA signage partner. With an extensive global background in B2B & B2C marketing, he brings a strong depth of branding expertise developed whilst working with Blue Chip organisations including Unilever, Nestle & Arnotts.

Working with fleet clients across a wide range of industry verticals, David is passionate about the benefits that effective fleet branding can deliver to fleet management stakeholders. David has recently joined the AfMA NSW Chapter Committee.

Ken Goldberg has significant fleet industry involvement currently serving as AfMA Queensland Chapter Committee Chair and as a fleet consultant for the Institute of Public Works Engineering Australasia. He draws on a wealth of industry and technical knowledge having previously been General Manager in Asia-Pacific for a prominent UK-based software company specialising in enterprise-level fleet and asset management solutions.

Ken is also Managing Director of Modus Management, a specialised management consultancy that helps aspiring managers and leaders maximise organisational competence and business potential. He combines a strategic analytical approach with focus on practical implementation to achieve substantive results. Ken has also been both Regional VP and GM in Asia-Pacific for a leading US-based Software-as-a-Service provider who pioneered on-line business-information sharing, collaboration and workflow solutions. Prior to this, Ken has built a successful business partnering with companies specialising in electronic data interchange and data storage/retrieval solutions.

Ken holds a Master of Management degree, a Bachelor’s degree in Business Administration, is a graduate member of the Australian Institute of Company Directors and a Certified Advisory Board Chair.

Richard has broad ranging experience which includes fleet management, procurement, contract/supplier management, project consultancy and mechanical engineering gained across telecommunication, council, private enterprise and not-for-profit segments. He has nearly 40 years’ experience in managing fleets, including large and complex fleet functions at a state and national level, encompassing fleets from 600 to 25,000 units.

He won the AfMA Fleet Safety Award in 2003, was awarded the AfMA Fleet Manager of the Year Award in 2008, and more recently won the AfMA Fleet Environment Award in 2017. Richard has implemented fleet systems, run national fleet tenders, as well as initiating cost savings and fleet safety systems. He is currently focused on new technologies, reducing risk through a strong focus on driver safety, and exploring alternatives to fossil fuel powered vehicles.

Tom has been a part of the automotive industry from starting a school based apprenticeship through to being a Marine Technician in the Navy. He has been involved with the previous Queensland Community Transport Industry Association before it merged with TDSA, and since becoming the Fleet Manager with Able Australia I have become more involved with AfMA by being part of the state chapter committee. Tom is passionate about his role and in this ever changing legislations environment he has a clear focus across all areas of his fleet operations.

John has over 20 years experience from global FMCG companies such as Coca Cola Amatil, Pepsico & Parmalat, holding sales and people management positions. John most recently worked for RACQ managing the fleet and commercial roadside program covering over 9,000 companies. During his time with RACQ John performed several secondments including Fleet Operations Manager where he gained a wealth of fleet knowledge including procurement of vehicles and design of new generation tow trucks. John also spent time at the Mobility Centre supporting the major renovation program, designing and delivering driver training programs and securing important government contracts. John has been part of several projects including EV, hydrogen and other emerging  trends impacting the fleet industry.

John is a qualified driving instructor and volunteers his spare time assisting youth to gain their license.

Bio coming soon

Charlie has 20-years of experience in the fleet industry, specifically with fleet leasing and fleet management for QFleet and the Queensland Government. As the Fleet Services Manager she oversees the fleet operations team managing over 10,000 vehicles across Queensland. Throughout her career, she has shown an exceptional ability to navigate the unique challenges of the public sector, implementing government strategies and initiatives including the current transition of all eligible fleet vehicles to zero emission by 2026. She has also played a pivotal role in developing fleet management policies and procedures, ensuring compliance, risk mitigation, and cost optimisation.

Anne-Maree is a Chain of Responsibility (CoR) Specialist, helping organisations embed heavy vehicle compliance into their operations. This includes identifying heavy vehicle risk areas and educating leaders and fleet practitioners about their CoR obligations.

Anne-Maree works with a diverse range of organisations including statutory bodies, government-owned corporations, private companies, and professional bodies. She has background in legal compliance and operational consulting. She leverages 10 years’ experience as a lawyer and partner in a successful law firm. Her work included advising businesses on legal compliance and acting as a local government prosecutor. These experiences, along with 20 years as an operational consultant, have given her a practical and results-driven approach to implementation.

With thirty years’ experience across corporate and fleet management and twenty years in the Profit For Purpose Sector, Lee has a strategic focus on social, financial and environmental sustainability. After accepting AfMA’s Fleet Environment Award in 2010 on behalf of Uniting Communities, Lee joined AfMA’s South Australian Committee and then soon became its Chair. Lee joined AfMAs National Board in 2013 and has previously served as both Vice President and President of AfMA.

Lee chairs and presents at State, National and Global Fleet conferences as well as writes articles on a number of fleet related topics including reducing fleet carbon emissions and operating costs and as well as managing your grey fleet.

Adam has been managing the shared services fleet of the Adelaide Catholic Archdiocese since 2008. Employed in the Not-for-Profit sector and managing in excess of 500 vehicles across three fleets, Adam loves the diversity that comes with the role. Tasks such as cost management, safety systems, strategic procurement through to customer relationships are all keen focuses for Adam.

Adam was one of the first to complete the Graduate Certificate of Business Management (Fleet Management) in conjunction with AfMA and Swinburne University in 2012. The course helped confirm that this was the industry for him and strengthen his leadership capabilities.

Adam is excited by what the future will bring in the automotive sector including automation of processes through to automation of driving the vehicle its self.

Through a diverse career, Nina has developed a practical and balanced approach to procurement and strategic sourcing, including for large fleets, and is looking forward to contributing as a member of the AfMA South Australia Committee Chapter.

Nina began her career as a Maritime Warfare Officer in the Royal Australian Navy, serving for 12 years before transitioning to enterprise risk management with Australian Railway Track Corp in Adelaide, and then taking up a role at Elders Rural Services.

Nina has been with Elders for the past 13 years and has more recently been appointed as the manager of procurement and sourcing. As part of this role, Nina is the fleet sourcing and procurement lead and has developed an interest in all things fleet with a special focus on sustainability, strategic sourcing and cost management. Nina was also a non-executive Director on the Board of not-for-profit industry organisation AgSafe for 7 years.

Sonja started her career and passion for the Automotive Industry in 2012 and has spent the last 6 years as General Manager for Adelaide based FMO Thyme Fleet. Sonja prides herself on her accessible, personalised and customer-centric approach to fleet management. She has a strong focus on building relationships and customising the service provided to each client around their individual needs to improve their day to day fleet operations within their business. Sonja was appointed as a member of the WIFM Committee in 2024 which she is incredibly proud of and looks forward to being part of team that will create pathways for growth, mentorship and leadership for woman in fleet management.

Lucy Manuel is an experienced Executive Assistant at Uniting Communities, with over 16 years of experience in supporting top-level executives across both the corporate and not-for-profit sectors.

Known for her organisational abilities and proactive approach, Lucy excels in anticipating the needs of her executives and providing efficient solutions. As a strategic partner to the executive she supports, she contributes to the development and execution of business strategies, offering valuable insights and ensuring alignment with organisational goals.

Lucy’s talent lies in her unparalleled ability to build relationships with stakeholders at all levels, making her an outstanding communicator. Her commitment to facilitating a productive and positive work environment is infectious, inspiring those around her.

Nick brings more than seven years of fleet management experience to continue Hydro Tasmania’s commitment to AfMA with a medium-sized fleet travelling more than six million kilometres each year on challenging roads and conditions.

In addition to a general interest in and passion for vehicles, Nick is particularly invested in developing Fleet reporting capabilities, cultural transformation and the organisation’s transition to electric vehicles.

Paul has managed fleets across a number of different organisations including Vasey RSL Care, Red Cross Society and Lifeblood. Managing Fleet, Property, and Procurement, his goal has been to improve the operational, safety and environmental objectives of the areas he managed within the organisation. As a “Specialist Generalist” he has achieved these improvements through his collaborative management style, mentoring and empowering the teams around him.

Dave has been working in the fleet industry for nearly 30 years. His journey into fleet management began whilst backpacking through Europe where he picked up work delivering new vehicles for a leasing company. On returning home, his actual career started by working in the car rental industry, then was able to gain valuable fleet management experience working in the private sector, local government and now in a state government role with Parks Victoria.

He is passionate about the industry and is always striving to deliver positive financial and environmental outcomes for business.

He has been an active AfMA member for many years and loves contributing to the Victorian Chapter.

Allan Coulter has committed his working life to the automotive industry.

From humble beginnings as a mechanic in both civilian and military application, to leading roles with global companies as a Fleet Sales Manager in supply to the Fleet industry; largely focused on the Australian, New Zealand market.

Allan’s goal continues to be, to collaboratively work closely with fleet, proactively assisting the industry where possible to grow and improve.

With over a decade of experience spanning operations, fleet coordination, customer service and administration, Cailin has a proven track record of improving service efficiency. Achieving this through constantly streamlining processes and fostering strong stakeholder relationships.

Cailin’s diverse background includes leadership roles across the construction, services, and technical industries, where she has continued to hone her skills in communication, organisation, and time management.

Driven by a passion for process improvement and operational excellence, Cailin thrives in roles that require multitasking, leadership, and collaboration.”

Hellen is currently the Fleet manager for Silverchain/ RDNS. They operate 1500 health and aged care vehicles in all states. She has an interesting background having worked in the logistics and automotive sectors for the last 10 years with experience in international markets. Her colourful career has encompassed hands on tasks like interpreting BOM’s, stock control, warehouse reorganisation , purchasing and procurement. The environmental impact in the automotive industry is a special interest and she is passionate about find ways to reuse or re-purpose items when they have served their intended purpose to minimise waste.

Sam is a qualified operation executive highly experienced in the transport and fleet management industry and performed for nearly over two decades in the senior roles within, non for profit, private and state government sectors.

In the last 18 years his fleet experience saw him transparently sharing his knowledge and expertise with his peers. Sam is passionate about anything fleet but particularly about ‘Grey Fleet’ and ‘Chain of Responsibility (CoR)’. He has extensive knowledge of fleet operations and management, the automotive industry and dealership operations. As a people manager he has a strong focus on leadership, mentoring and coaching high functioning teams to deliver outstanding customer service and meet business objectives.

Tanwir is a Chartered Accountant with over 20 years’ experience in Finance, Governance, Business Improvement, Business Transformation and recently over the last 8 years large scale implementations and management of Telematics and other Fleet Technology in organisations like Western Power, Water Corporation, Veolia, Toll Logistics, Toll Global Express to name a few.

Tanwir is passionate about safety and his ‘why’ is to improve driver and vehicle safety in corporate fleets. Combined with his passion for safety, he takes a keen interest in human behaviour, which plays a pivotal part in safety outcomes in driving. He is currently completing Graduate Certificate in Road Safety from Monash University and hopes to continue making a contribution towards reducing road trauma and helping organisations achieve benefits of implementing technology in fleet.

In his personal time, he has a big passion for scuba diving and is a cricket tragic.

OnRequest Group CEO, Peter Adams is an independent motor claims adjuster. His claim management experience has evolved during a long career as a specialist consultant focused on auto & liability claims. He has has a tremendously well-developed sense of what goes wrong with complex claim failures, how these can be avoided; then resolved amicably.

Peter’s considerable talent in data analysis combined with applied knowledge are key factors in his creation of practical, fleet solutions.  Peter has a reputation as a straight-talker underlined with a professional, common-sense approach. As the go-to-guy in fleet insurance claims solutions, he takes pride in ensuring the right result.

Fleet management has many challenges.  Peter & the OnRequest team utilise their  proprietary and innovative Advanced Fleet Accident Management program featuring Auto IntelliDents, an app that scans images then utilises AI to identify & report on panel damage prior to cost efficient remediation via the OnRequest Repair Network. www.intellidents.online