Supporting Partners

Our Vision

To continue to grow a knowledgeable and engaged Fleet Management Profession.

Our Mission

To assist Members with strategies, networks and tools to shape the future of Fleet Management.

About AfMA

The Australasian Fleet Management Association (AfMA) is a member based, not-for-profit peak industry body throughout Australia, New Zealand and South East Asia.
AfMA’s membership base is represented across all industries including Federal, State and Local Government and is responsible for the management of many hundreds of thousands fleet vehicles.
Our charter is to promote Fleet Management as a profession in its own right, to provide knowledge, information and resources to our Members and to lobby and advocate on behalf of the fleet industry.
AfMA embraces the entire spectrum of the fleet industry by forging an inclusive relationship within the automotive industry, including manufacturers, importers, distributors and other suppliers.


Tim Roberts – FleetStrategy

With over two decades of commercial fleet management and leasing experience, previously the Executive Director for Fleetstrategy, Executive Director for Easifleet and now the founding member of Transport Safety Collaboration. Tim has been involved with AfMA for the past 15 years as a Board Member.

Vice President

Lee Sauerwald – Uniting Communities

With thirty years’ experience across corporate and fleet management and approaching 20 years in the Profit For Purpose Sector, Lee has a strategic focus on social, financial and environmental sustainability.
After accepting AfMA’s Fleet Environment Award in 2010 on behalf of Uniting Communities, Lee joined AfMA’s South Australian Committee and then soon became its Chair.
Lee joined AfMAs National Board in 2013 and now serving as Vice President of AfMA.
Lee chairs and presents at State, National and Global Fleet conferences as well as writes articles on a number of fleet related topics including reducing fleet carbon emissions and operating costs and as well as managing your grey fleet.


Brendan Stooke

With 36 years of experience in and around fleet management. Brendan utilised his accounting profession to deliver supply chain sustainability and superior outcomes in fleet management. Brendan was the National Fleet Manager of Telstra Fleet and won AFMA’s Fleet Safety Award in 2003 and AFMA’s Fleet Environment Award in 2004. A strong manager with a history of effectively managing operational teams and leading these teams through evolving change. Brendan has served AFMA in various capacities over 13 years including Treasurer and General Board Member.

Executive Director / Secretary

Mace Hartley – AfMA

Mace Hartley has over 30 years’ commercial experience spanning retail automotive, general insurance and fleet management industries. He holds an Associate Diploma in Accounting and held key roles including Chief Financial Officer for Summit Investment Australia (a Sumitomo company), National Sales & Distribution Manager for Swann Insurance specialising in Fleet, Broker and New Markets and following Smartgroup’s acquisition of his insurance distribution business (Tailored Automotive Insurances) General Manager of Smartfleet Management with 42,000 vehicles under management.

Committee Member

Pat Ahern – Mackay Regional Council

Pat’s experience within the industry spans 30+ years beginning as a transport Officer, followed by Fleet Manager within state government. He continued on to Managing Director and Principal Consultant for Fleet Eze, reviewing and implementing fleet management practices and systems for various Government organisations as well as major corporations across both Australia and overseas. Pat is currently employed with Mackay Regional Council managing a diverse portfolio which includes fleet, plant and workshops. Pat has served AFMA in various capacities over many years including General Board Member, VIC Chapter Committee Member and participated in many sub-committees.

Committee Member

Alan Reed – Toowoomba Regional Council

With over 20 years Fleet Management experience, Alan currently manages the fleet and the workshop/trade functions of the eight Councils that amalgamated to form Toowoomba Regional Council. He has also held positions with a wide variety of organisations including Cement Australia and Brisbane City Council. He played a key role in the establishment of QFleet, where he managed the transition from individual departments managing their own fleets to the centralised professional fleet management organisation. Alan holds Australian Institute of Company Directors Diploma.

Committee Member

Sharon O’Neill – Insurance Australia Group (IAG)

Sharon has operated in the automotive industry for over 36 years and her journey has covered spray painting, parts interpretation, service reception, warranty claiming, finance, stock control, FMO, vehicle remarketing and National Fleet Manager for Transfield, the University of Sydney and currently for Insurance Australia Group. Sharon is passionate about her role and strives to stay aligned or ahead of a continuous changing landscape. Sharon has been a member of AFMA since its inception and quietly, (Tongue in cheek) been part of the NSW chapter team for many years.

Committee Member

Nathan Reynolds – Life Without Barriers

Nathan is a Chartered Accountant with 17 years’ experience across accounting, mining, facilities management, finance, registered clubs, franchises, and corporate management.

Nathan has been in the Not for Profit sector for three years at Life Without Barriers. He started at Life Without Barriers conducting a full Fleet Review on how Life Without Barriers use their fleet. Life Without Barriers has 1,250 vehicles in 250 communities across Australia. In 2014 Life Without Barriers made the decision to insource their Fleet Management and Telematics became essential to allow this transition to occur.

Committee Member

Philip Browne – Autorola Australia Pty Ltd

Philip has 32 years in the automotive remarketing sector playing instrumental roles in the development of the sector in Australia. A deep understanding of the needs and aspirations of all players in the sector has led to some innovative and ground-breaking selling and process strategies being adopted in Australia, New Zealand, Thailand and the Middle East.

Supporting Partners