Indonesia’s car sales for the month of March have fallen 13.8 per cent year-on-year (YoY).
General overview
Data from the Association of Indonesia Automotive Industries (GAIKINDO) revealed that a total of 61,271 new vehicles were sold in March.
The decrease in sales can be attributed to Indonesia’s commemoration of the Eid holidays. Unlike last year, the Eid holidays took place in March instead of April.
According to JustAuto, Indonesia’s total sales for the first quarter of 2026 amounted to 205,539 units, 2 per cent higher than Q1 of last year. This slight increase can be attributed to stronger sales of battery electric vehicles (BEV), which composed 18 per cent of Indonesia’s total vehicle sales. Furthermore, BEV sales in the country rose by more than 100 per cent YoY to 36,700 units, thanks to new entrants from China.
Sales by brand
| Brand | Sales (Units) | Market Share |
| Toyota | 17,984 | 29.4% |
| Daihatsu | 8,916 | 14.6% |
| Mitsubishi | 5,190 | 8.5% |
| Suzuki | 4,552 | 7.4% |
| Honda | 4,129 | 6.7% |
| Jaecoo | 3,035 | 5% |
| BYD | 2,941 | 4.8% |
| Mitsubishi Fuso | 2,861 | 4.4% |
| Isuzu | 1,657 | 2.7% |
| Hyundai | 1,608 | 2.6% |
On a monthly basis, almost all brands saw a decrease in sales. Despite this, Chinese brands such as BYD and Jaecoo were able to breach the top ten while Japanese legacy brands maintained a strong foothold of the top five.
Toyota remained the best-selling brand, occupying almost 30 per cent of the market despite a 20 per cent decline YoY. Sister company Daihatsu almost half of Toyota’s sales for March and saw an even steeper decline of 31.7 per cent YoY.
Mitsubishi’s sales decreased by 10 per cent with only 8.1 per cent market share acquired. Suzuki fared better than its Japanese competitors in terms of YoY improvement, with sales slightly rising by 2.5 per cent. Honda, on the other hand, saw the steepest decline in the top 10 with a 34.5 decline in sales YoY.
A new entrant in the market, Jaecoo, sold 3,035 units in March and overtook fellow Chinese automaker BYD. Jaecoo’s performance earned it a 5 per cent share of the current market. Competitor BYD sold barely less than 3,000 units, declining 8.2 per cent YoY, and ended March with 4.8 per cent market share.
Mitsubishi Fuso claimed the 8th place spot with 2,681 units sold. It fared the best among the top 10 of March with a sales increase of 67.1 per cent YoY. Isuzu came at 9th place with 1,657 units sold and sales declining 8 per cent YoY. Lastly, Hyundai sold 1,608 units, placing it 10th in ranking, but decreasing 33.7 per cent YoY.
Sales for Q1 are generally low but may improve as the year progresses, especially with the possibility of a new set of incentives for EV buyers. No details have been confirmed or announced, but the Indonesian government is currently discussing the possibility of its return this year.
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