Supporting Partners
Board Members
Our board members bring to the association many years of experience and industry knowledge from a variety of sectors.
“Leading AfMA is a privilege. Our industry moves forward when we collaborate, share knowledge, and embrace innovation that benefits every fleet professional.”
Eden ShirleyPresident
Eden Shirley is the Founder and Managing Director of AutoGuru and FleetGuru.ai, where he has spent more than a decade transforming how Australians book, manage, and maintain their vehicles online.
He created FleetGuru to address one of the fleet industry’s most enduring challenges: manual, high-friction maintenance approvals, streamlining processes and standardising costs between fleet managers and repairers. In just three years, the platform has scaled to support hundreds of thousands of vehicles and processes over half a billion in authorised repairs annually for leading fleet management organisations across Australia and New Zealand.
Under Eden’s leadership, AutoGuru has achieved national recognition, featuring in the Deloitte Tech Fast 50 and AFR Most Innovative Companies awards several times. Today, his business is expanding globally, with the vision to deliver AI-driven intelligence, automation, and predictive maintenance capabilities to fleet operators worldwide.
As President of the Australian Fleet Management Association, Eden is committed to elevating industry standards and championing the responsible use of shared data, technology, and AI to shape the next decade of fleet management in an increasingly connected and autonomous mobility landscape.
Thomas Brayley is a respected fleet and asset management leader with over 16 years’ experience in Australian local government across NSW and Queensland, following earlier leadership roles in the UK supporting critical infrastructure sectors including gas, communications, rail, and renewable energy.
Grounded in operational delivery, Thomas brings a unique ability to translate frontline insights into strategic outcomes, shaping resilient organisations, strengthening culture, and driving successful change.
As General Manager, City Fleet at Logan City Council, he leads transformation and governance initiatives focused on efficiency, value creation, and strong financial stewardship. City Fleet has been widely recognised for excellence, achieving multiple industry awards through a commitment to best practice and continuous improvement.
Recognised as AfMA’s Fleet Manager of the Year, Thomas now serves as Vice President on the AfMA Board.
He has been an active member of IPWEA’s Fleet Council for over nine years, including more than four years as Chair, influencing national policy and championing professional development.
His approach reflects AfMA’s commitment to safety, sustainability, and innovation, fostering collaboration and driving continuous improvement across Australasia.
Paul offers a calm, collaborative leadership style shaped by experience across Vasey RSL Care, Red Cross and Lifeblood. With strong capability in fleet, property and procurement, he consistently delivers improved operational, safety and environmental outcomes. Paul is recognised for empowering teams, strengthening systems and ensuring sound financial management, making him a valuable contributor to AfMA’s governance.
Nina brings broad expertise in procurement, sourcing and risk management, developed through roles with the Royal Australian Navy and Elders. She previously served as a Director on the Agsafe Board and holds professional qualifications from the Australian Institute of Company Directors (AICD). With a strong focus on sustainability, governance, and recent experience in fleet procurement, Nina adds valuable strategic and operational depth to the Board’s capabilities.
With more than 30 years in fleet and automotive management, Darren offers deep operational insight and a proven ability to influence positive change. His experience at Custom Fleet, GE Capital and his leadership at Summit Fleet highlight a strong customer-focused mindset. Darren understands the realities of large fleet operations and brings a grounded, trusted voice to AfMA.
Anna is a sustainability specialist with extensive experience in energy management and transport decarbonisation. She has supported the development and implementation of energy efficiency and renewable projects both in Europe and Australia and led complex programs supporting emission reduction and sustainability goals, both in the private and public sector. She played a key role in developing NSW’s first Electric Vehicle policy and since 2020 she has been leading the state’s Electric Fleets and EV Integration program.
Recognised with awards for her work in sustainability and decarbonisation, Anna brings expertise in emerging technologies and strategic transition planning, helping shape our national policy for a low‑carbon future.
Richard is a mechanical engineer who transitioned to manage all aspects of fleet management. He has led fleets ranging from 180 vehicles to a national fleet of over 40,000 fleet assets. Richard also holds a Master’s in Technology Management and has utilised technology to improve safety, logistics and fleet systems.
Most recently, Richard has been consulting on fleet management to government, councils and NFP organisations. His projects have included transitioning large fleets to EVs, complex sourcing arrangements, and policy development. He has also managed significant incident investigations involving complex crash scenarios.
Richard has been with AfMA since its inception and a member of AfMA’s Queensland Committee for a total of 21 years. In fact, Richard was a founding member of the Queensland chapter in 1997. Richard has also won AfMA’s 2008 National Fleet Manager of the Year award, the 2003 Fleet Safety award and the 2017 Fleet Environment award.
Satinder Sahota is an accomplished Fleet Manager with nearly two decades of extensive experience working within the ACT Government. He has successfully managed large-scale government vehicle fleets, ensuring operational efficiency, regulatory compliance, and high safety standards. Satinder is well-versed in safety regulations, sustainability initiatives, and cost-effective fleet strategies.
His key strengths include vehicle procurement, contract negotiation, fleet lifecycle management, and the implementation of green fleet initiatives aligned with government environmental goals. Under his leadership, business units have reduced operational costs and improved vehicle utilisation rates through digital tracking systems and data-driven decision-making.
Satinder is known for his strong leadership, commitment to public service, and ability to manage a diverse fleet portfolio.
