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  • The aim of today is not to have a single road death in Australia for just one day.
  • The aim of today is to make drivers think, build on changes in behaviour and have zero fatalities on our roads.
  • The aim of today is to make the right decisions not to speed or use a mobile phone.
  • The aim of today is to not become a road toll statistic.

That is the message of Fatality Free Friday in a nutshell – today is the day we make a difference together.

While it is impossible to find one single key to reduce road trauma entirely, coming together to take the issue seriously is what will get us closer to achieving our ultimate aim – safer mobile workplaces for all of our drivers.

“We simply want to remind people on Fatality Free Friday, and on every other day, to be vigilant when in and around vehicles, and make sure you are fit to drive before you get behind the wheel, whether for work or everyday travel,”  said Emma Cockburn from the Georgina Josephine Foundation.

“It would be great if everyone could choose road safety, as we all want to get safely home to our loved ones at the end of the day.”

Since its inception in 2007 the Fatality Free Friday campaign (run by the Australian Road Safety Foundation) has helped foster community ownership, solved complex road safety issues, and actively encouraged large scale organisations to make significant changes to help reduce road trauma.

To date over 482,000 road safety pledges have been signed as part of the campaign and that number will only continue to grow as organisations and individuals unite for this important cause.

Head to the ARSF website to take the pledge now. Once completed you can even share a personal testimony of how road trauma has affected you and optionally share your photo to help the team build a mosaic of 1,195 every day people – families of road trauma victims, first responders, community safety advocates and supporters from around Australia.

Those photos will ultimately represent the 1,195 Australians who tragically died on our roads in 2019.