Australia’s new vehicle market recorded another solid month in September 2025, with 101,992 vehicles sold. This is 5.1 per cent higher than the same month last year according to the Federal Chamber of Automotive Industries (FCAI). Despite the monthly rise, year-to-date sales of 914,439 remain 1.4 per cent lower than in 2024.
China Rises as Vehicle Source
China continued its rapid growth as a source of new vehicles, becoming the second-largest country of origin in September. It now accounts for 77.5 per cent of all battery electric vehicle (BEV) sales this year.
BEVs made up around 11.3 per cent of all new vehicles sold in September, lifting their year-to-date share to 8.1 per cent. Plug-in hybrids (PHEVs) reached 4,491 units or 4.4 per cent of the monthly total, increasing their share to 4.2 per cent for the year.
Focus Turns to EV Uptake
FCAI chief executive Tony Weber said the results show positive momentum from a low base, but further action is needed to sustain growth in electric vehicle adoption.
“There is no shortage of battery electric vehicles on the market in Australia. With more than 100 BEVs and more than 50 PHEVs available, manufacturers have worked hard to provide Australians with high-quality electric vehicles. What is needed now is a stronger focus on encouraging demand, in particular public recharging infrastructure,” Mr Weber said.
He added that the next step is expanding EV ownership beyond early adopters.
“More needs to be done to give mainstream buyers the confidence to consider EVs in the future. We need to move EV ownership beyond early adopters to mainstream Australians if we are to deliver the ambitious transition that the Government is seeking,” Mr Weber said.
“The industry welcomes the Federal Government’s recent $40 million commitment to public charging infrastructure. This is an important first step towards boosting both public and private investment. If the transition is to gain greater momentum, more support will be needed.”
Toyota Leads the Market
Toyota maintained its lead with 18,318 sales in September, followed by Ford (8,300), Kia (7,330), Mazda (7,034) and Hyundai (6,501). The top-selling models were the Toyota HiLux (5,047), Ford Ranger (4,867), Ford Everest (2,558), Toyota RAV4 (2,554) and Toyota LandCruiser (2,101).
Across the states, Victoria and Western Australia recorded the strongest monthly growth, up 8.3 per cent and 8.9 per cent respectively.
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