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Hyundai Motor Company has today announced the launch of its new IONIQ brand dedicated to battery electric vehicles.

Under the IONIQ brand, Hyundai will offer “customer-centric EV experiences”, introducing three new dedicated models over the next four years with more innovative models to follow.

Hyundai will combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied power – as the manufacturer looks to sell 1 million units of battery electric vehicles by 2025.

“The IONIQ brand will change the paradigm of EV customer experience,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”

The existing IONIQ vehicles (HEV, PHEV, EV) will not be housed under the new IONIQ brand. Hyundai will be launching a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs.

The first model under the IONIQ brand will be the IONIQ 5 midsize CUV that will launch in early 2021. IONIQ 5’s designers took inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future IONIQ models.

In 2022, Hyundai will introduce IONIQ 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by IONIQ 7, a large SUV in early 2024.