Australian pricing for Ford’s new Ranger Raptor has been revealed, with manufacturer’s list price confirming a base price of $74,990.
The Ford Ranger Raptor is Ford’s first performance pick-up truck for Australia. It comes with exclusive features unique to the pick-up segment, and has been developed to deliver the ultimate performance experience for off-road users, benefitting from locally-led design and engineering at venues across the world including Ford Australia’s You Yangs Proving Ground and Borrego in the USA, where the F-150 Raptor was tested.
“We’re unbelievably excited and delighted to be able to confirm that the Ranger Raptor is coming to Australia in 2018,” said Graeme Whickman, President and CEO of Ford Australia.
“The response to our announcement in September, and the interest from the global reveal back in February to bring it to market at such a sharp price only adds to the anticipation ahead of its arrival in local showrooms,” said Whickman.
The Ranger Raptor will lead the Ranger line-up and be offered in other markets around the world, just as Ranger is offered in more than 180 countries. Ranger Raptor will showcase Australian design and engineering expertise in conjunction with Ford Performance Raptor DNA that builds on Ford’s strong truck heritage.
“Aussies have a passion for performance cars, and an appetite for pick-ups, and the Ranger is a direct response to that,” said Ford Australia President and CEO, Graeme Whickman. “Our local design and engineering team has worked incredibly hard with Ford Performance on this truly unique program to deliver a product that brings Raptor DNA and meets the needs of Australians who’ve called for such a vehicle.”
Ford celebrated 100 years of trucks in 2017, and that expertise has been leveraged for Ranger Raptor. Earning its keep alongside the F-150 Raptor in other markets, the Ranger Raptor meets the stringent demands of Ford’s global truck line while delivering the driver – and passengers – that genuine Raptor DNA.
“This is a fully warranted, factory performance vehicle,” said Ranger Raptor Chief Program Engineer, Damien Ross. “While Raptor DNA calls for extreme performance, the vehicle must meet the regulations, demands and expectations in terms of ownership experience that all of our products are measured by. That’s no mean feat.”