Ford launches new 2nd car initiative

By May 25, 2018 News

Ever wanted to get behind the wheel of a Mustang but don’t have the funds or desire to commit to purchasing one full time? Well Ford Australia may just have the temporary solution for rev-heads.

The car manufacturer this week announced the launch of 2nd Car, a pilot program that provides eligible new Ford buyers with affordable access to a second Ford vehicle for up to two weeks during their first two years of vehicle ownership.

The membership program is a global first for Ford, and aims to give consumers a taste of how vehicle ownership and mobility may evolve in the future, with new models for vehicle access, ownership and sharing being explored.

2nd Car is available to new Ranger and Escape customers at participating dealerships across the country. To be eligible for membership, customers must be a Private or Blue Business Fleet buyer purchasing a new or demonstrator vehicle.

The Mustang, one of Ford’s most well-known and coveted cars, is the first vehicle available to 2ndCar members for up to two weeks. Drivers must be fully licensed and over 25 years of age to drive the Mustang.

Ford’s long-term goal is to expand the program, so that the purchase of any new Ford vehicle will enable access to the entire Ford line up.

“2nd Car not only offers new Ford buyers a great car ownership experience, it also offers access to a great sharing experience,” Christine Wagner, Program Manager, Ford 2nd Car said.

“We believe this program offers excellent value and flexibility – another reason to join the Ford family.”

How 2nd Car works
When purchasing a new car, eligible buyers can sign up for 2nd Car membership at participating dealerships for an enrolment fee of $500 (including GST).

When booking their Mustang, customers will pay an additional fee which varies based on the Ford vehicle purchased, and the length of the loan.

Mustang loan period Additional fee to book your Mustang (including GST, paid at time of booking)
Ranger owners Escape owners
One week $250 $375
Two weeks $500 $750

Program participants can book their 2nd Car vehicle via a dedicated website, https://www.ford.com.au/ford2ndcar/login, similar to a hotel booking website.

The Ford 2nd Car program offers an affordable way to experience other Ford vehicles, and friends and family can drive the second vehicle for no additional fee provided they meet the driver rules.

“With 2nd Car, new Ford buyers can own one vehicle, but drive two,” Ms Wagner said.

“Why not experience the thrill of the Mustang for a road trip or celebration?”