Toyota’s new GR Yaris performance car has raced to sales success ahead of its November launch with 560 cars ordered when pre-sales began yesterday.
Extraordinary demand – fuelled by the launch offer for the first 1,000 cars – led to a flood of online orders across the country with a remarkable 250 sold online in the first 30 minutes.
Orders have been taken by more than 100 dealers across the country, led by NSW with 226 cars and Queensland with 124.
Of the colours available, approximately two-thirds of customers chose white while the remainder split almost evenly between red and black.
Toyota Australia Vice President Sales and Marketing Sean Hanley said the order frenzy was understandable because GR Yaris is a high-performance thoroughbred and the first all-Toyota sports car developed in more than 20 years.
“We set out to ignite the pure performance sports-car market – and GR Yaris has done exactly that,” Mr Hanley said.
“It has the heart and soul of a rally car with motorsport-inspired credentials that will deliver exhilarating performance, on or off the track,” he said.
Born from motorsport success, GR Yaris is Toyota’s first approved model for WRC competition since the end of production of the Celica GT-FOUR in 1999.
First-day orders by state and territory:
Further information, including detailed specifications about the GR Yaris, will be revealed closer to the car’s November launch.