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New vehicle registrations in New Zealand rose strongly in May 2026, with the market climbing 18.1 per cent year-on-year or 11,296 units. This comes as the passenger vehicle segment demand continued to strengthen. 

The result marked the fifth consecutive month of growth and pushed year-to-date registrations to 58,066 units, up 12.4 per cent compared with the same period in 2025. 

Electric vehicle (EV) brands were among the standout performers during the month, with Tesla and BYD both recording sharp increases after quieter results in 2025. 

Passenger market posts strongest May since 2022 

Passenger registrations reached 8,175 units in May, up 20 per cent from 6,815 units a year earlier. 

Toyota remained the market leader with 1,468 passenger registrations, followed by Kia on 666 and Mitsubishi Motors on 657. 

Tesla climbed into fourth position with 490 registrations, compared with just 56 in May last year, while BYD recorded 471 registrations, up from 51. 

Top Passenger Brands  May 2026  YoY Change 
Toyota  1,468  +11.8% 
Kia  666  +8.8% 
Mitsubishi  657  -12.3% 
Tesla  490  +775% 
BYD  471  +823.5% 
MG  454  +33.1% 
Ford  390   
Suzuki  369  +10.1% 
GWM  343  +35% 

The Tesla Model Y emerged as one of the month’s strongest-performing passenger models with 415 registrations, second only to the Toyota RAV4 on 531 units. 

The BYD Atto 3 also returned to the top 15 passenger model rankings with 142 registrations. 

Data from Waka Kotahi New Zealand Transport Agency (NZTA) suggested the growth in EV demand continued to be supported by higher fuel prices and increased consumer interest in lower running-cost vehicles. 

Chinese brands continued expanding their share of the market, accounting for 19.1 per cent of passenger registrations during May. Alongside BYD and GWM, brands including Chery and Dongfeng also posted strong results. 

SUVs continue to dominate model rankings 

SUVs remained the dominant force in the passenger market, with many of the country’s highest-selling vehicles coming from the medium and large SUV segments. 

Top Passenger Models  Registrations 
Toyota RAV4  531 
Tesla Model Y  415 
Ford Everest  340 
Mitsubishi ASX  282 
Kia Sportage  256 
Mitsubishi Outlander  241 
Toyota Corolla Cross  211 
GWM Haval H6  191 
MG ZS  167 
Toyota Land Cruiser Prado  165 

Commercial market also records growth 

The commercial vehicle segment also expanded in May, with registrations rising 13.4 per cent to 3,121 units. 

Toyota led the segment with 997 registrations ahead of Ford Motor Company on 910. 

The Ford Ranger remained the country’s top-selling commercial model with 809 registrations, followed by the Toyota HiLux on 776. 

Top Commercial Brands  May 2026  YoY Change 
Toyota  997  +19.3% 
Ford  910   
Mitsubishi  322  +20.1% 
BYD  157  +101.3% 
LDV  45  +36.4% 

Mitsubishi posted strong growth in the segment, supported by Triton registrations, while BYD continued building momentum in the commercial market through the Shark 6. 

Kia’s newly launched Tasman also entered the top 10 commercial model rankings during its early market rollout. 

Top Commercial Models  Registrations 
Ford Ranger  809 
Toyota HiLux  776 
Mitsubishi Triton  322 
Toyota HiAce  199 
BYD Shark 6  157 
Ford Transit  96 
Isuzu D-Max  79 
Kia Tasman  50 

Market momentum continues into second half of 2026 

May’s result reinforced the stronger trajectory seen across the new vehicle market during the first half of 2026. 

Growth in EV brands and Chinese manufacturers continued to reshape the competitive landscape, while SUVs and electrified models maintained strong consumer demand across both passenger and commercial segments. 

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