Vietnam recorded 48,484 new vehicles sold in August 2026, rising almost 20 per cent year-on-year (YoY).
General overview
Combining sales data from members of the Vietnam Automobile Manufacturers Association (VAMA), Hyundai and local EV maker VinFast, a total of 48,484 new vehicles were sold in August 2026. Of this monthly total, VAMA members sold more than half with 25,395 units. The year-to-date (YTD) tally for Vietnam’s vehicle sales amounted to 436,333 units, up 27.5 per cent YoY, with VAMA members claiming 193,898 units from the total industry volume.
Among VAMA members, passenger car sales amounted to 16,738, down 34 per cent from July. Sales of special purpose vehicles (SPVs) reached 399 units, also declining by 37 per cent from the previous month. Comparatively, commercial vehicle sales amounted to 8,285 units, up 5 per cent compared to July.
Market overview
| Brand | August 2026 | Market Share (%) | YoY (%) | YTD Sales |
| VinFast | 20,161 | 41.6 | 84.5 | 157,858 |
| Toyota | 4,767 | 9.8 | -7.8 | 47,043 |
| Thaco-Kia | 3,820 | 7.9 | 0.1 | 37,904 |
| Mitsubishi | 3,209 | 6.6 | 47.2 | 28,042 |
| Hyundai | 2,928 | 6 | -20.9 | 31,540 |
| Ford | 2,242 | 4.6 | -36.8 | 26,603 |
| Mazda | 2,055 | 4.2 | 3.9 | 19,910 |
| Honda | 1,001 | 2.1 | -56 | 14,435 |
| Isuzu | 772 | 1.6 | -27.2 | 7,203 |
| Suzuki | 367 | 0.8 | -41.4 | 4,749 |
Like its Southeast Asian neighbours, Vietnam is facing a continued growth trend of electric vehicle (EV) adoption. VinFast, its domestic EV brand, kept its title as the best-selling brand last month by capturing 41.6 per cent of the car market and reporting sales of 20,161 units. Both its monthly sales figure and YTD tally are well ahead of its competitors, with sales for the first eight months of the year amounting to 157,858 units.
Toyota ranked second in the rankings for top 10 selling brands of August. The legacy carmaker sold nearly 5,000 vehicles and acquired 9.8 per cent market share. Its sales are down by 7.8 per cent YoY, while its YTD sales barely breach 50,000 units.
Under the Thaco brand, Thaco-Kia placed third in August with 3,820 units sold. The company took 7.9 per cent of the market, with its sales increasing slightly by 0.1 per cent margin. Its YTD tally is 37,904 units.
In fourth place, Mitsubishi is not far behind Thaco-Kia. The brand sold 3,209 units and accounted for 6.6 per cent market share. Its yearly sales increased by 47 per cent, bringing its YTD tally to just over 28,000 units.
Non-VAMA member Hyundai placed fifth in sales, just shy of 3,000 units. It acquired 6 per cent market share but its sales performance slowed by 21 per cent YoY.
American carmaker Ford sold 2,242 units, down 36.8 per cent from August last year. The company placed sixth, with 4.6 per cent of the market acquired and 26,603 units sold so far in 2026.
Mazda sold just over 2,000 units and ranked seventh place. The brand acquired 4.2 per cent market share, with August sales improving by 3.9 per cent YoY.
Honda’s sales of 1,001 units place the brand in eighth place. The car manufacturer’s sales dropped by 56 per cent YoY and accounting for 2.1 per cent market share.
In ninth place is Isuzu, which sold 772 units and accounted for 1.6 per cent market share. Isuzu’s sales fell by 27.2 per cent with its YTD tally amounting to 7,203 units.
Lastly, Suzuki ranked tenth and acquired 0.8 per cent market share, with sales falling by a steep 41.4 per cent YoY.
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