Over the course of history, women have made great strides to excel, represent, and create spaces of their own in different sectors. However, the fleet, automotive, and transport industries are still male-dominated fields where women may struggle to find representation or support.
Using statistics, we can paint an overall picture of where women are in the fleet industry. Women comprise only 24 per cent of the transportation industry. In that sample, an even smaller group of 7 per cent are truck drivers. In the office, the numbers are equally small with 17 per cent of senior manager positions occupied by women. Lastly and disappointingly, only 3 per cent of the industry’s CEOs are female.
But how can the industry make more space for women and uphold diversity? To be honest, it’s a huge question with many possible answers. Each woman’s experience in fleet is different but incredibly valid, nonetheless. To capture a few perspectives, we asked women in fleet themselves. Read on for their answers!
Kasey Caston, National Asset Manager – Transport, DHL Supply Chain
From the Ground Up
“DHL Supply Chain’s focus on belonging at work means that I am shielded from gender related issues working here. However, our industry overall still has a long way to go despite the great changes we’ve seen in the recent past. The way that I can see the fleet industry making more space for women is by working to change the mindset that you have to be trade qualified in what is a typically male industry. This has to start at the beginning, from candidate selection. In this industry, I believe women are just as capable as men. We are ambitious, we want careers, we are driven and we want to be seen as equal in our abilities.”
Monalisa Marin, Director of Operations, AfMA
A Call for Support
“For the fleet industry to truly make space for women, male senior leaders must actively mentor, sponsor and advocate for female talent.
I’ve seen firsthand how leadership support drives real change. By creating inclusive workplaces, breaking down barriers, and actively supporting diverse talent, we can shape a stronger, more equitable industry—together.
After all, we all share the same goal—a thriving, progressive industry that benefits everyone.”
Zaandra Brightwell, Director, Strategic Programs, AfMA
Keep It Balanced
“Women often choose to prioritize caregiving roles within their families, such as caring for children or elderly parents, which can impact their career progression. To ensure a balanced and diverse workforce, organizations should focus on accelerating growth and development opportunities for women that match those available to their male colleagues. By doing so, they can fully leverage the strategic advantages of a diverse team & diverse leadership positions.”
Deb Bacon, Industry Learning and Development Specialist, AfMA
Speak Up, Be Visible
“Marion Wright Edelman stated, ‘You can’t become what you can’t see.’
It’s important we talk about the amazing opportunities this industry can offer and tell our stories to attract and inspire women into our spaces.”
Brenda Goodyear, Relationship Manager, AfMA
Believe in yourself!
“I think the most important thing for the fleet industry to make more space for women would be to simply get them more involved, reach out, network, show your presence, don’t back down to your beliefs and stand your ground. The more you are noticed, the more we will stand out.
On a side note, I know being at Pedders and being a woman in the automotive industry and the role I was in, it was and still is a very male dominated industry and when men have women in power and knowledge, it can take some time for them to adjust and trust what we say. So, my above statement sticks. We as women need to believe in ourselves more.”
Check out AfMA’s own Women in Fleet Management Committee here!
