Executive Director / Secretary

MACE HARTLEY

Mace has over 30 year’s commercial experience spanning retail automotive, general insurance and fleet management industries. He holds an Associate Diploma in Accounting and held Key roles including Chief Financial Officer for Sumitomo, National Sales & Distribution Manager for Swann Insurance specialising in Fleet, Broker and New Markets and General Manager of Smartfleet Management. Mace is passionate about people development and understands the best outcomes can only be achieved through mutually beneficial relationships.
Director, Operations

MONALISA MARIN

With over 20 years in Fleet Management, Monalisa is a strategic leader known for driving innovation, improving fleet operations, and fostering industry collaboration. Since joining AfMA in 2015, she has played a key role in overseeing events, partnerships, and initiatives, ensuring their success, growth, and financial sustainability. Her expertise spans strategic planning, stakeholder engagement, event management, and team leadership. Passionate about industry advancement, Monalisa supports education, innovation, and meaningful partnerships to empower fleet professionals and drive long-term impact.
Industry Partnerships & Account Manager

NICK STOWE

Following 20 years in the travel and tourism industry and almost 10 years’ fleet industry experience across car rental and medium-size utility fleet management roles, Nick brings operational and technical knowledge and a strong customer service, business development and account management background to AfMA’s valued partners.

In 2026, Nick was part of the team recognised with AfMA’s Fleet Environment Award, demonstrating his commitment and expertise for innovation and sustainability in fleet management. Nick is dedicated to strong partnerships and strategic opportunities through collaboration and knowledge sharing.

Industry Learning & Development Specialist

DEB BACON

Deb is an industry specialist with over 30 years’ experience for global automotive brands across sales, fleet, finance, operations, and franchising. With CPA and GAICD credentials, and Director experience for NRL Wheelchair Rugby League: a not-for-profit national sporting organization, she brings a broad strategic and operational understanding to her role as Industry Learning and Development Specialist. Deb is passionate about people development and is a dedicated volunteer for several organisations that support disadvantaged women.
Relationship Manager

HANNU MATIKAINEN

Hannu joined AfMA in June 2016 as AfMA’s Relationship Manager in a newly created role and he has worked across a number of industries including building, automotive, hospitality and disability (not for profit) and has a strong WH&S and compliance background. Hannu’s prior role was in the Disability sector where he was focused on ensuring the organisation was prepared for their third party accreditation audit and was reviewing and updating their policies and procedures.
Relationship Manager

BRENDA GOODYEAR

Brenda has over 11 years’ experience in the Automotive, Customer Service and the Fleet space as a senior administrator, most recently assisting fleets large and small with vehicle compliance. Known for her focus on positive customer outcomes and a strong background in data analysis and attention to detail, Brenda has a passion for building lasting relationships that benefits all involved. Joining AfMA in August 2024 as a Relationship Manager, Brenda brings a wealth of experience and drive to assist the Fleet industry in navigating the ever-evolving Fleet Space.
Digital Marketing Manager

BEA ARRIOLA

Bea is a seasoned digital marketing expert with over a decade and a half of extensive experience in online business development and management. She boasts remarkable expertise in project management, content marketing, and search engine optimization (SEO), having worked across various industries such as e-commerce, travel, publishing, and manufacturing. With a deep-rooted passion for digital and social media, she supports the Australasian Fleet Management Association (AfMA) in leveraging their presence to foster meaningful connections, effective communication, and impactful engagement with their target audience.
Communications Officer

ANBY ALCOMEDAS

Anby is a content creation and refinement specialist. She has a passion for telling engaging stories and educating people through valuable content. She has spent the last 10 years refining her skills as a writer, researcher, proofreader, and editor. She has worked in various industries including culture and tourism, digital marketing, health and wellness and now, the fleet management industry. She currently holds a Bachelor’s degree in Journalism.
Communications Officer

ANTONINA JOSON

Antonina is a writer, digital marketer, and artist with significant education and experience in content creation. Her career background in content creation, customer support, marketing, advertising, translation, and financial technology gives her a diverse and fresh perspective in her approach to communications. She specialises in editing, feature and blog writing, and creative concepts. With a robust portfolio of articles published in various print and online publications, she joined the AfMA team in 2024 as a Communications Officer, eager to contribute to the association’s efforts to educate, connect, and create meaningful outcomes in the fleet industry.
Video Content Creator

AERYLL BUROG

Aeryll is a versatile content creator and brand strategist who blends creative storytelling with analytical insight to deliver purposeful communication. With experience in video production, digital strategy, and creative media, he develops engaging content that strengthens brand messaging and audience connection. He is passionate about contributing to AfMA’s initiatives and is eager to support the association in enhancing its communication, engagement, and industry impact.
Web Developer

NEV ZAMORA

Nev has served as AfMA’s Graphic and Web Developer for the past 5 years, bringing extensive expertise in responsive web design, standards compliance, and creative digital solutions, while also providing versatile technical support to ensure seamless operations across all platforms.

Supporting Partners