Almost two in three Australians (63 per cent) feel the move to electric vehicles (EVs) is inevitable, with a third of consumers (29 per cent) already considering buying an EV.
That’s the outcome of a Nissan-commissioned study by KANTAR TNS among more than 500 people who intend to purchase a new car in the next three years. The results were released yesterday at a Nissan electrification event as part of an initiative to introduce the new Nissan LEAF to Australia.
The independent study also reveals that almost two-thirds (62 per cent) of Australians are more open to an electric (or other alternative fuel) vehicle than they were five years ago, with half saying that electric vehicles are cool and trendy.
Australians are also willing to change how they use their vehicle in order to own an electric vehicle (for example, plugging the vehicle into an electric socket), while 65 per cent are more likely to consider an electric vehicle made by a well-known manufacturer.
“The research confirms that Australians are overwhelmingly positive towards electric vehicle ownership,” said Nissan Australia managing director, Stephen Lester.
“As more people learn of the advantages of electric vehicles, it stands to reason that more people are willing to consider them.”
While Australians see the benefits of EVs, and 79 per cent feel they have a responsibility to set a good example for future generations, three in four (74 per cent) consumers fear there is a lack of public charging infrastructure, and 73 per cent have concerns over how far they can drive on a single battery charge.
“It is obvious that the industry has some work to do to convince consumers that an electric vehicle can easily meet their daily driving needs,” said Lester.
“The average city-based Australian only drives 38 kilometres a day, and the new Nissan LEAF can travel up to 270 kilometres* on a single charge.
“But strong electric vehicle policy is also important. Countries with higher electric vehicle take up have more charging points and offer tax cuts, toll discounts, parking concessions and more to inspire consideration and purchase.”
As the electrification of mobility continues to progress, it is more than just technological and environmental reasons that are attracting buyers to electric vehicles, people are realising that they are fun to drive, well designed and meet their everyday needs.
“The world we live in is evolving via the influence of technology, connectivity and consumer needs pushing boundaries,” said KANTAR TNS Melbourne, client services director, Dr. Marcin Point.
“What this has done is open doors for electric vehicles, which addresses functional needs, but also taps into emotional ones too.”
