Chinese EV maker XPENG is set to arrive in Indonesia this year, exclusively distributed through Erajaya Active Lifestyle (ERAL). XPeng’s entry into the country could drive up competition in the already cutthroat EV market.
XPENG ARRIVES
A memorandum of understanding (MoU) was signed by Alex Tang, XPENG’s Head of International Division of Sales and Service and Djohan Sutanto, ERAL’s CEO. ERAL is known for electronic, clothing, and lifestyle product retail. This will be the company’s first venture into automotive distribution. Aside from distribution, ERAL will also support assembly and post-sales service. Though, XPENG will assemble the vehicles before shipping them to Indonesia, adhering to a completely knocked down (CKD) scheme.
“We are proud to collaborate with XPENG, one of the world’s leading EV players, to drive the development of the electric vehicle industry in Indonesia,” said Sutanto. “The MoU signing with XPENG is an important milestone in ERAL’s journey, with a strategic step into the electric vehicle (EV) business, as their brand-holder sole distributor. We are proud to collaborate with XPENG, one of the world’s leading EV players, to advance the development of the electric vehicle industry in Indonesia.”
ERAL will introduce XPENG with the EV maker’s flagship models, the XPENG G6 and XPENG X9. Reports claim that XPENG’s debut this February 2025 will coincide with the Indonesia Interntional Motor Show (IIMS) 2025.
“Our partnership with ERAL marks an important step in XPENG’s global expansion,” said Tang. “We are excited to introduce Indonesia’s consumers to a new standard in electric mobility, combining innovative technology with exceptional design to deliver an unparalleled experience that meets the demands of today’s drivers.”
WHAT IS XPENG?
XPENG is a Guangzhou-based EV maker with a specialisation in manufacturing smart vehicles with AI integrated mobility features. The company aims to “set a new standard in Indonesia” with their offerings of smart EVs.
According to Tang, XPENG has observed the rise of EVs in Indonesia and are keen to help the country gear towards a more sustainable environment. “With a vision for AI-defined mobility, we aim to revolutionize the driving experience in Indonesia, making it safer, smarter, more sustainable and more pleasant in the near future. We are excited to have this partnership with ERAL to shape future mobility in Indonesia,” he said.
XPENG’s intended partnerships in Southeast Asia include Indonesia and Thailand so far. The company first set foot in Thailand in 2024 as their initial entry into the region’s burgeoning EV market. They soon followed this with expansion in Malaysia and Singapore in the same year.
The company boasts a 5-star rating from Euro NCAP for their G6 vehicle. The ASEAN NCAP has yet to rate a vehicle from XPENG.
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