AfMA Team

Mace has over 30 year’s commercial experience spanning retail automotive, general insurance and fleet management industries. He holds an Associate Diploma in Accounting and held Key roles including Chief Financial Officer for Sumitomo, National Sales & Distribution Manager for Swann Insurance specialising in Fleet, Broker and New Markets and General Manager of Smartfleet Management. Mace is passionate about people development and understands the best outcomes can only be achieved through mutually beneficial relationships.

Relationship Manager

Hannu joined AfMA in June 2016 as AfMA’s Relationship Manager in a newly created role and he has worked across a number of industries including building, automotive, hospitality and disability (not for profit) and has a strong WH&S and compliance background. Hannu’s prior role was in the Disability sector where he was focused on ensuring the organisation was prepared for their third party accreditation audit and was reviewing and updating their policies and procedures.

Industry Learning & Development Specialist

Deb is an industry specialist with over 30 years’ experience for global automotive brands across sales, fleet, finance, operations, and franchising. With CPA and GAICD credentials, and Director experience for NRL Wheelchair Rugby League: a not-for-profit national sporting organization, she brings a broad strategic and operational understanding to her role as Industry Learning and Development Specialist. Deb is passionate about people development and is a dedicated volunteer for several organisations that support disadvantaged women.

Brad is a seasoned automotive industry professional with over 30 years of operational experience across diverse roles from technician through to Fleet Manager, in both the government and private sectors. His proficiency extends beyond the automotive domain, as he boasts extensive experience in the live music and audio industry as well. With a Diploma in Leadership and Management, along with his many other operational and automotive trade level accreditations, this affords Brad a broad and comprehensive understanding of the fleet industry, and its challenges. 

Brenda has over 11 years’ experience in the Automotive, Customer Service and the Fleet space as a senior administrator, most recently assisting fleets large and small with vehicle compliance. Known for her focus on positive customer outcomes and a strong background in data analysis and attention to detail, Brenda has a passion for building lasting relationships that benefits all involved. Joining AfMA in August 2024 as a Relationship Manager, Brenda brings a wealth of experience and drive to assist the Fleet industry in navigating the ever-evolving Fleet Space.

Communications Officer

Anby is a content creation and refinement specialist. She has a passion for telling engaging stories and educating people through valuable content. She has spent the last 10 years refining her skills as a writer, researcher, proofreader, and editor. She has worked in various industries including culture and tourism, digital marketing, health and wellness and now, the fleet management industry. She currently holds a Bachelor’s degree in Journalism.

Communications Officer

Antonina is a writer, digital marketer, and artist with significant education and experience in content creation. Her career background in content creation, customer support, marketing, advertising, translation, and financial technology gives her a diverse and fresh perspective in her approach to communications. She specialises in editing, feature and blog writing, and creative concepts. With a robust portfolio of articles published in various print and online publications, she joined the AfMA team in 2024 as a Communications Officer, eager to contribute to the association’s efforts to educate, connect, and create meaningful outcomes in the fleet industry.

Digital Marketing Manager

Bea is a seasoned digital marketing expert with over a decade and a half of extensive experience in online business development and management. She boasts remarkable expertise in project management, content marketing, and search engine optimization (SEO), having worked across various industries such as e-commerce, travel, publishing, and manufacturing. With a deep-rooted passion for digital and social media, she supports the Australasian Fleet Management Association (AfMA) in leveraging their presence to foster meaningful connections, effective communication, and impactful engagement with their target audience.

Web Developer

Nev is a highly skilled digital graphic designer and front-end web developer with extensive experience in creating visually engaging and technically sound digital experiences. He possesses deep expertise in usability, web standards compliance, and responsive design, ensuring seamless functionality across all devices. For the past four years, he has been an integral part of AfMA, contributing to its digital presence and innovation.