Honda has revealed the first images of the all-new Civic five-door hatchback, the 11th-generation of the brand’s iconic small car.
With a coupe-like profile inspired by European sportbacks, the all-new Civic hatch brings unique styling cues to provide what Honda describes as “an even sportier attitude”.
Interior highlights on the vehicle include leather upholstery, heated seats, wireless phone charging, and a 12-speaker premium Bose sound system.
From a safety angle Honda has stacked the all-new Civic with forward autonomous emergency braking (including pedestrian and cyclist detection), adaptive cruise control with stop-and-go, traffic-jam assist, lane-keep assist, blind-spot monitoring, rear cross-traffic alert and low-speed reverse AEB.
A total of 10 airbags feature, including rear-side and redesigned frontal airbags designed to reduce head trauma during a collision.
Honda also touted all-new ‘e:HEV’ hybrid option, set to reach Australian customers sometime in 2022 – which will certainly create interest from buyers wanting to dip their toes into the EV market – and provide added competition to Toyota’s Corolla Hybrid.
The all-new Civic hatch is scheduled to go on sale in Australia in the fourth quarter of 2021.
Honda Price Promise
Meanwhile the manufacturer’s new ‘Honda Price Promise’ is set to deliver certainty of price and added value for customers around the country when it goes live on 1 July 2021.
Under the new business model, a customer will pay the same national drive away price for their new Honda vehicle, regardless of which Honda Centre they visit anywhere in Australia.
“Many businesses outside of automotive have already realised an end-to-end customer experience that is simple, trusted and enjoyable, is the key to future success,” said Mr. Stephen Collins, Director, Honda Australia.
“Brand experience and ‘moments that matter’ are the new competitive battleground, which is why we have shifted our focus from the auto industry norm of chasing volume, to prioritising a quality customer experience and delivering it at the retail level.”
Under the new business model, the previous Manufacturer’s List Price has been replaced with a National Drive Away price, which includes all on-road costs and statutory charges, as well as the metallic or pearlescent paint colour chosen by the customer.
“All our research shows one of the most common pain points associated with the purchase of a new car is the need to negotiate and haggle on price,” said Mr. Collins.
“Under our new agency model, this will no longer be necessary to determine the price of a new vehicle, which is a significant change for Australians who have been trained to buy new vehicles by negotiation.”
