BMW is defying the 19th consecutive month of a declining automotive market in Australia to record year-to-date sales growth.
Total BMW sales for the first three quarters of the year increased +0.5 per cent with 20,010 vehicles sold across the nation.
The 10 month period also saw BMW increase its premium segment market share by +1.6% to 24.1%. September was a particularly strong month with 2,480 BMW vehicles sold – an increase of 19.4 per cent on the corresponding month last year. It was the third month in a row of growth for BMW in an environment where year-to-date (Jan-Oct) new vehicle sales were down almost 78,000 units compared with the same period last year.
The new and revised BMW X range of vehicles continue to be the brand’s biggest growth drivers. Between January and October, a total of 13,587 BMW X models sold, accounting for 67 per cent of total BMW vehicles sold in Australia.
BMW’s approach is geared towards offering customers a choice of either combustion engine, plug-in hybrid electric or fully electric vehicles to suit their individual needs.
Vikram Pawah, CEO of BMW Group Australia since August 2018, said the sales results in the face of challenging market conditions confirmed the brand’s commitment to providing a solution for customers throughout the entire business chain and vehicle models for all preferences and lifestyles.
“BMW vehicles are exemplary, but we understand and act on the requirement to complement that design and engineering excellence with a level of service and care that is not only befitting of the brand but is carefully tailored to the needs of our customers,” said Mr Pawah.
“New facilities such as BMW Sydney, and the forthcoming upgrades made by our valued dealer partners, embody customer-centricity… the multi-faceted commitment to ensuring our loyal existing customers, but also those in consideration, are provided with a joyful and memorable brand experience that goes well beyond the undeniable pleasure of driving a BMW.”
