The Australasian Fleet Management Association (AfMA) is proud to welcome David Cross, CEO of Liberty Signs & Covertrue Group, as the newest member of the NSW Chapter Committee.
With a distinguished career spanning top leadership roles across Australia, Asia, and Europe, David brings extensive expertise in business strategy, brand development, and fleet management.
His leadership experience includes key roles at Liberty Signs, Unilever, Nestlé, Arnott’s, Johnson & Johnson, and Double A, where he has led business turnarounds, implemented best practices, and introduced innovative branding and marketing strategies.
As the CEO of Liberty Signs and the Covertrue Group, David has played a pivotal role in providing branding solutions for Australia’s largest corporate fleets. His deep understanding of fleet branding, market trends, and strategic sourcing has made him an industry leader.
Under his leadership, Liberty Signs has become the preferred supplier for major companies, including Australia Post, thanks to its extensive national network and unparalleled project management capabilities.
David’s strengths lie in inspiring leadership, strategic vision, change management, and fostering a customer-focused culture. His ability to create and implement innovative marketing programs, build brand equity, and drive business transformation will be invaluable to the NSW Chapter Committee.
In his new role at the NSW Chapter Committee, David aims to contribute by shaping training programs focused on team and personal development, strengthening connections between AfMA and key industry stakeholders, and providing strategic marketing support to enhance AfMA’s influence in the fleet management sector. His supplier perspective will offer valuable insights into training, conferences, and industry communications.
We are thrilled to have David join the NSW Chapter Committee and look forward to his contributions in driving AfMA’s mission forward. Please join us in welcoming David Cross to his new role!
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